We’re excited to welcome 10 innovative, passionate startup leaders to the 2024 WBL Fellows cohort! Learn about them and their companies below.
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Get to know our exceptional WBL Fellows alumni and their companies below.
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WBL Mission:
To connect and convene senior executive women from across the health care industry to create meaningful cross-sector relationships, expand their presence in board and C-level roles, and harness their collective power to improve the industry.
Founder and CEO, Juniver
As a patient-founder, Emilie Faure is deeply committed to Juniver’s mission to improve outcomes in and access to eating disorder care. She has 12 years of sales experience and a track record of successful partnerships. She has worked in operational roles at auction houses and foundations, building teams and organizational structures from the ground up. She received her B.A. from Harvard University and her M.A. from Sciences-Po, Paris.
Juniver is a health company transforming the $66 billion eating disorder market, offering the first-of-its-kind digital solution with an AI-powered Assistant for on-demand help through urges, evidence-based education, personalized insights from health data, and peer support. Led by a team of ex-Capsule, Modern Fertility, and Mount Sinai experts with deep insight into the problem from lived experience, Juniver is designed to adapt to care models by covering the full continuum, from self-guided digital experiences proven to drive symptom reduction, to a 1:1 virtual clinic. A recent pilot showed Juniver to be 92% effective.
Founder and CEO, SimpliFed
Andrea Ippolito currently serves as the CEO and Founder of SimpliFed. Prior to joining SimpliFed, Andrea was a Senior Lecturer at Cornell University in the College of Engineering, served as the Senior Advisor to the Secretary of the Department of Veterans Affairs (VA) regarding Electronic Health Record Modernization, and was the Director of the Department of the VA Innovators Network. Andrea was also a Presidential Innovation Fellow based out of the White House Office of Science and Technology Policy and co-founded an innovative application that improves access to care called Smart Scheduling (acquired by athenahealth in 2016).
Andrea completed her MS in Engineering and Management at MIT. She obtained both her BS in Biological Engineering in 2006 and a Master of Engineering degree in Biomedical Engineering in 2007 from Cornell University.
SimpliFed is the leader in virtual-first maternal care at home, providing support for new parents in all 50 states. Powered by their Maternal Operating System (mOS), this unique care experience pathway connects each patient with SimpliFed’s medical providers (IBCLCs, NPs, and RNs), who meet with them to discuss baby feeding, high-risk monitoring, perinatal mood disorder screenings, and social determinant screenings.
This high touchpoint pathway enhances in-person care, as SimpliFed’s providers become an extension of a typical brick-and-mortar clinic. SimpliFed partners with health systems, health plans, and large strategic partners. SimpliFed’s patients are easily referred within their actual medical record, while communication between SimpliFed and a family’s women’s health provider, primary care physician, or pediatrician is seamless. This strong engagement model drives positive clinical outcomes and HEDIS metric compliance for their clients.
CEO, LunaJoy Health
Dr. Sipra Laddha is a pioneering leader in the mental health industry, serving as the CEO of LunaJoy Health. With a profound dedication to improving mental wellness, Dr. Laddha has led LunaJoy to become a premier provider of innovative mental health solutions. Under her leadership, Lunajoy has transformed the landscape of mental health care, ensuring comprehensive and accessible services for patients across diverse communities.
She holds an MD in Psychiatry from a prestigious institution, where she developed a deep understanding of the complexities of mental health. Her career is marked by significant milestones, including the implementation of cutting-edge mental health programs and the development of strategic partnerships with leading healthcare providers. Her expertise in integrating technology with mental health care has positioned LunaJoy at the forefront of digital health innovation.
LunaJoy Health is a leading holistic women’s mental health platform dedicated to providing specialized care for women during critical life stages such as perinatal, maternal, and perimenopausal phases. LunaJoy believes in the importance of personalized, empathetic psychiatric care that supports women’s mental well-being regardless of their life stage. Trusted by payors and provider groups like Sunshine Health, Caresource, Femwell, and Unified Women’s, LunaJoy boasts a team of over 50 therapists, psychiatrists, physician assistants, and coaches who are committed to offering comprehensive support from pregnancy through menopause.
Co-Founder and CEO, Armor Medical
Kelsey Mayo, Ph. D. is the Co-Founder and CEO of Armor Medical Inc., a biomedical device company dedicated to safeguarding maternal health. Dr. Mayo is a multidisciplinary engineer and empathetic leader with a passion for translational science. She previously led the development and launch of one of the world’s largest and most diverse biomedical research datasets. In her current role as CEO of Armor Medical, Dr. Mayo is using her deep technical expertise and lived experience as a hemorrhage survivor to bring to market the first commercial product to address the urgent demand for an objective, real-time early warning system for maternal hemorrhage.
Founded in June 2022, Armor Medical Inc. emerged from the shared frustration of women engineers with the stagnant state of women’s health innovation. Driven by the need for change, Armor Medical Inc. decided to be the catalyst for a healthcare revolution. Armor Medical Inc. is bringing to market the first commercial product to address the urgent demand for an objective, real-time early warning system for the global leading cause of maternal death: obstetric hemorrhage. This innovative solution is the first in a pipeline of technologies that protect and empower women’s health.
CEO, Navigate Maternity
Ariana McGee is the Founder and Chief Executive Officer of Navigate Maternity. As a Black mother of 4 young children, the maternal mortality and morbidity crisis has been a personal experience for Ariana. Women are dying and specifically, Black women are dying 3-4x the national average during childbirth and postpartum. After becoming pregnant with her third child during the start of the COVID-19 pandemic and experiencing the gaps in perinatal care, she decided to create an equitable solution to impact the maternal health crisis. Navigate Maternity was created for underserved mamas by an underserved mama. As a healthcare leader in the biopharmaceutical and medical device industries for the last 10 years, Ariana brings a wealth of knowledge to the commercialization and accessibility of their solution.
As a native of Gary, Indiana and Chicago, Illinois, Ariana has a vested interest in addressing women’s health and racial disparities in healthcare. In her free time, she enjoys spending time with her husband, AJ, and their four little ones – Jade (4), Trey (2), Naomi (1), and Aliya (newborn).
Navigate Maternity enhances the coordination of maternal care by remotely monitoring patients and collecting and sharing data to support clinical decision-making. The system captures important biometric, mood disorder, and socioeconomic information from the first prenatal appointment until twelve months after childbirth via the patient’s mobile app and Bluetooth-connected devices. Additionally, it facilitates seamless communication and collaboration between healthcare providers, ensuring that the patient receives timely and coordinated care throughout the perinatal period through enhanced surveillance, early intervention, and support for expectant mothers.
Founder and CEO, MedHaul
Erica Plybeah combines over a decade of expertise in clinical informatics and patient care with her role as a pioneering technology entrepreneur. As the Founder of MedHaul, she has transformed access to medical transportation through an innovative end-to-end platform, earning recognition from Forbes, Essence, Google, and NPR.
Originally from humble beginnings in Greenwood, Mississippi, Erica is an alumna of the University of Wisconsin – Madison. Her career spans influential roles with healthcare and digital health giants including Epic, Flatiron Health, and St. Jude Children’s Research Hospital, impacting environments from 1-doctor clinics to major health systems.
It is incredibly inefficient for healthcare staff to find and book transportation for high-need patients due to antiquated workflows. MedHaul is a digital health and mobility platform that provides seamless transportation to medical appointments for vulnerable patients across all acuity levels, including door-through-door, wheelchair, and stretcher services. The platform leverages advanced technology for real-time trip scheduling, tracking, advanced insights, and flexible booking options tailored to specific use cases and therapeutic areas.
By ensuring treatment adherence and visit completion, MedHaul breaks down transportation barriers to non-emergent and preventive medical services, offering reliable and equitable transport for healthcare appointments and essential travel.
MedHaul powers basic, assisted, wheelchair, and stretcher medical transportation services for chronically ill adults and children across 15 states and Washington DC. MedHaul is backed by renowned funders, including Morgan Stanley, BCBSMA, Citi, Google, Merck, and Unseen Capital.
Co-Founder and VP of Sales and Marketing,
Ash Wellness
Emma Rayner is the Co-Founder and VP of Sales and Marketing at Ash Wellness, a nationwide at-home diagnostic testing platform. Ash works with payors, digital health companies, public health, and other healthcare organizations to enable white-label at-home testing programs for clinically necessary tests such as HIV, colorectal cancer screening, diabetes, PrEP, heart health, hormone therapy, weight management, and more.
Emma was born in South Africa and has a background in last-mile delivery having worked at Uber and JustEat. She is passionate about using her company and skillset to make a meaningful impact on healthcare in the US. She lives with her husband in NYC and is a new mom.
Ash Wellness enables white-label self-collection testing in all 50 states. With one simple integration, clients access the full suite of services required to deliver custom at-home testing programs to their patient/member population and test for hundreds of diagnostic markers. The Ash platform focuses on end-user experience and engagement which has proven to increase return rates and ROI for their clients.
CEO, Health Care Originals
Sharon Samjitsingh, a lifelong asthma sufferer, leads a dedicated team at Health Care Originals (HCO) to empower people with chronic respiratory diseases, ensuring they live freely and affordably. With over 25 years of experience, Sharon has successfully commercialized innovative technologies across manufacturing, sustainability, and healthcare. An inventor with 12 patents, she has deployed three groundbreaking technologies in three countries.
Sharon holds an MS from the University of Rochester and a B.Sc. from the University of The West Indies. Named TechRochester’s Technology Woman of the Year in 2020 and one of the Top 100 in Fem Tech and Health Tech by Women of Wearables in 2019, she is also honored in the Names Dress, a 3D-printed art piece celebrating women in STEAM, alongside notable luminaries like Jane Goodall.
Sharon has chaired the World Conference Forum’s Population Health Management Conference and spoken at Wearable Technologies Conferences.
Health Care Originals (HCO) is a pioneering company dedicated to improving the lives of people with chronic respiratory diseases. By leveraging cutting-edge technology and innovative solutions, HCO empowers individuals to live healthier, more unencumbered lives. Their mission is to provide peace of mind to patients and their loved ones while reducing healthcare costs. With a commitment to excellence and a focus on impactful results, HCO is transforming respiratory healthcare for a better future.
CEO, SpectrumAi
Ling Shao is the Founder and CEO of SpectrumAi, a digital health company that develops innovative solutions for life-changing therapies. As a mom of boys on the autism spectrum, her passion is to improve access to high-quality care for families like hers. Ling’s extensive experience commercializing healthcare services and software includes a decade at UnitedHealth Group in leadership roles managing national account managements and business development for the dual-eligibles. Ling also held leadership roles at two high-growth digital health start-ups as Chief Commercial Officer of Buoy Health and SVP Strategic Solutions of AmWell.
Ling started her career as a senior consultant with Booz Allen Hamilton and as a research nurse at Massachusetts General Hospital. Prior to finishing college, Ling served in the U.S. Army as a sergeant and a nurse. She holds an MBA from Harvard University and a BS in Nuclear Engineering with a minor in Biomedical Engineering from MIT.
SpectrumAI emerged to address a critical issue in autism therapy: the absence of transparent quality data, hindering the identification and pursuit of effective, top-tier treatment for children with autism. SpectrumAI aims to remedy these foundational challenges by leveraging a session-tracking software platform (EHR) enhanced by artificial intelligence. Its objective is to gather comprehensive data on autism treatment, envisioning a future where care providers are compensated based on the quality of their service rather than the quantity, thus fostering the adoption of best practices.